Capability building
Pilot
This program grounds executive teams in generative AI for hotels, with hospitality-specific use cases, governance guidance, and facilitation-led working sessions.
Audience
Format
Duration
Category
§ 01Lab overview
This program grounds executive teams in generative AI for hotels.
Rather than treating AI as a trend presentation, the program combines guided facilitation, hospitality examples, and hands-on workflow mapping. Teams move from shared vocabulary into concrete pilot choices, governance patterns, and internal enablement actions. Six modules, run as a cohort or mixed and matched to a team's priorities.
§ 03Curriculum
6 modules · 19 lessons · 24 hours · 6 half-day workshops
4 hours
Understand AI, set guardrails, enable adoption
Your team is already hearing about AI from every direction, but most of what they hear is hype. This workshop provides a grounded, hospitality-specific understanding of what AI can and can't do, where the real opportunities are, and how to adopt responsibly.
Large language models explained with hotel analogies, no maths required.
Real vs overhyped AI applications with live case studies.
Classify your tasks (automate / augment / leave alone) and map AI opportunities.
§ 04From the room
§ 05Client perspective
“The program gave our leadership team a practical language for AI adoption instead of abstract hype.”
“We left with an agenda for pilots, governance, and team enablement that felt realistic for our business.”
§ 06Ready to talk?
The Horwath team can adapt the format, the cohort mix, and the working agenda around the decision you actually need to make. Tell us what you’re working through and we’ll come back with a brief.
Establish governance principles, risk guardrails, and a responsible adoption framework.
4 hours
Communicate with AI effectively and consistently
The difference between useful AI output and wasted time comes down to how you communicate with it. This workshop teaches a structured prompting method that consistently produces high-quality results for real hotel tasks, from guest communications to operational analysis.
The five layers of a good prompt, with live rewriting of weak hotel prompts.
What to do when AI output misses the mark: chaining, constraints, and iteration.
Create a reusable prompt library for your most common daily tasks.
4 hours
Write, design, and create with AI
Marketing teams are under constant pressure to produce more content across more channels. This workshop shows how to use AI to maintain brand-consistent output at speed across written content, visual assets, and campaign materials, without sacrificing quality or voice.
Translate brand guidelines into AI instructions and produce consistent hotel content.
Create images, social graphics, and marketing visuals with AI generators.
Build repeatable workflows from brief to published, with quality control checkpoints.
4 hours
Smarter research, stronger institutional memory
Hotels lose critical knowledge every time an experienced team member leaves. This workshop addresses the knowledge retention challenge head-on, using AI to capture institutional expertise, accelerate research, and make your organisation's collective knowledge accessible to everyone.
Research methods with fact-checking workflows. Never trust AI output blindly.
Turn tribal knowledge into searchable AI resources using custom workspaces.
Your hotel's own data powering AI answers, for onboarding, policy Q&A, and operations.
4 hours
Turn data into decisions faster
Every hotel sits on valuable data (occupancy trends, guest feedback, revenue patterns), but extracting insights usually means waiting for reports or wrestling with spreadsheets. This workshop unlocks self-service analysis for non-technical staff, turning data into decisions faster.
Ask questions of your data in plain English, with a live demo on real hotel datasets.
Automate formulas, pivot tables, and charts with AI assistance.
Turn numbers into recommendations and build self-service workflows for your team.
4 hours
Build working tools with AI, no coding required
Every hotel has operational frustrations that nobody has time to fix: manual processes, information gaps, repetitive tasks. This workshop shows how to turn those problems into working software prototypes using AI, without writing a single line of code.
Define before you build. Translate operational problems into clear specs.
Hands-on. Direct AI to build a working prototype from your specification.
Evaluate feasibility, plan next steps, and know when to involve IT.
