Capability building
2-Day Intensive
The full programme, compressed into 4 half-day blocks across 2 days
Audience
Format
Duration
Category
§ 01Lab overview
This program grounds executive teams in generative AI for hotels.
Rather than treating AI as a trend presentation, the program combines guided facilitation, hospitality examples, and hands-on workflow mapping. Teams move from shared vocabulary into concrete pilot choices, governance patterns, and internal enablement actions. Six modules, run as a cohort or mixed and matched to a team's priorities.
Looking for the full half-day cadence? See the 6-module programme, delivered as six half-day workshops over 24 hours.
§ 03Curriculum — 2-day intensive
4 modules · 4 half-day blocks · 2 days on-site
The six-module programme compressed for time-constrained cohorts: a combined AI-foundations-and-prompting morning, then the research, data, and content workshops in full — four half-day blocks across two days on-site.
Programme objectives
4 hours
A combined morning that opens the cohort
§ 04Ready to talk?
The Horwath team can adapt the 2-day cadence, the cohort mix, and the working agenda around the decision you actually need to make. Tell us what you’re working through and we’ll come back with a brief.
A fast, combined opening that gives the cohort a shared mental model of how AI works in hospitality, then turns that frame straight into the most transferable skill of the programme: writing structured prompts that consistently produce usable output for daily hotel work. Governance and playbook references travel with participants as take-home material.
Learning objective
Build a shared mental model of how AI works in hospitality, classify the tasks where AI fits, and construct structured prompts that consistently produce usable outputs for daily hotel work.
Who it’s for
Leadership, department heads, all staff
You will learn to
What you take away
How AI actually works, what's hype and what's real in hospitality, and where to apply it across your property.
You leave with: A shared mental model of how AI works in hospitality and where it fits across your property.
A structured prompting method that consistently produces usable AI output for real hotel tasks, applied to your own work in-session.
You leave with: A structured prompting method applied to your own daily hotel tasks in-session.
4 hours
Smarter research, stronger institutional memory
Hotels depend on two forms of knowledge: reliable intelligence from outside the organisation and operational expertise held within it. AI can accelerate access to both — but only when teams know how to find the right evidence, verify what they receive, and ground AI in trusted hotel information. In this hands-on workshop, participants work in pairs to conduct AI-augmented research and build a working hotel knowledge assistant using accessible, off-the-shelf tools.
Learning objective
Use AI to conduct structured, evidence-backed research and create a document-grounded hotel knowledge assistant using accessible off-the-shelf tools.
Who it’s for
Management, strategy teams, operations leads, HR and training teams, and department heads responsible for research, organisational knowledge or operational decision-making.
You will learn to
What you take away
Scope → Gather → Curate → Synthesise → Verify → Deliver: a guided research assignment in pairs, turning a broad hotel question into a focused brief and a management-ready output — with every decision-critical claim verified against its evidence.
You leave with: A reusable research workflow, research-brief template, source-evaluation framework, claim-verification checklist and management-output structure.
Build and test a working knowledge assistant on a prepared hotel document store using no-code, off-the-shelf tools — then probe how it handles missing, conflicting and outdated information, and when a more advanced RAG solution is justified.
You leave with: First-hand experience building and testing a hotel knowledge assistant, plus a reusable document-store guide, assistant configuration template, testing checklist and RAG decision framework.
4 hours
Answers you can defend, and a report that rebuilds itself
Every hotel runs on spreadsheets: occupancy and RevPAR by month, channel performance, F&B covers, guest scores. Getting a decision out of one takes hours, and rebuilding the same report every month takes hours more. This workshop covers both jobs, individually, on a real hotel workbook or one from your own property: interrogating the numbers until you have an answer you can defend, then building the report that produces itself. Each half closes on what you can connect next, from the systems that feed the spreadsheet to the tools that do this work for you.
Learning objective
Use AI to interrogate a hotel spreadsheet and reach a defensible decision, automate the report you rebuild every month, and judge which data sources and tools are worth connecting next.
Who it’s for
Revenue managers, finance and operations leads, department heads, and anyone who builds or reads the same report every month.
You will learn to
What you take away
Watch a plain-language question about a hotel workbook produce a confident, well-formatted, wrong answer, then take it apart. Each stage is taught, demonstrated live on the same workbook, then run by each participant on a question of their own, through Frame, Prepare, Analyse, Check and Deliver. Closes on the tools that read a spreadsheet directly and the exports your PMS, RMS and POS will already give you.
You leave with: A verified one-page recommendation on a question from your own property, the five-stage workflow that produced it, and a shortlist of data worth pulling next.
Start from a finished, automated hotel report, then take it apart and build your own. Four stages, each taught and then run on a report you actually produce: Plan, Process, Present, and Schedule & Test, with the cleaning, joining and aggregating written as a plain-English recipe that AI runs every month. Closes on the ladder from an AI recipe to the same recipe in Excel or a database to a live connection, and on the tools that do this natively.
You leave with: An automated version of your most repetitive report, tested against a messy file, with handover notes so someone else can run it.
4 hours
Copy that sounds like you, and images you can publish
Hotels produce content constantly: offers, newsletters, menu descriptions, social posts, owner updates. AI drafts all of it in seconds, and a reader can spot the result at a glance, because it sounds like every other hotel using AI. This workshop fixes that from both ends: capturing your property's real voice from what you have already published, then briefing and steering images and video that look like your hotel rather than a stock library. Both halves end with something you can hand to the team, and a line about what AI must never produce in your name.
Learning objective
Capture your property's voice as a reusable anchor, produce real written and visual content with it, and set the boundaries on what AI may generate in your name.
Who it’s for
Anyone who writes something a guest or an owner will read: marketing and communications, sales, F&B and revenue writing offers, HR writing job ads, and whoever signs it off.
You will learn to
What you take away
Generate a piece of hotel copy with a plain prompt, then look at what the room recognises instantly: fluent, confident and anonymous. Each stage is taught, demonstrated live, then run by each pair on content they actually owe someone this week, through Capture, Anchor, Draft, Edit and Bank. Closes on where the anchor lives so the team uses it by default, and on the claims a human has to check before anything ships.
You leave with: A voice anchor drawn from your own published content, one finished piece written with it, and the edit checklist that got it there.
Start from a finished set of on-brand assets made live in the room, then take apart how each one was made. Five stages, each taught and then run on your own campaign: Brief, Generate, Steer, Check and Publish. Closes on where AI video and audio have actually got to, and on the line your property will not cross, from guest faces to rooms you do not have.
You leave with: A reusable visual brief, a set of assets for a real campaign, and a written do-not-generate line for your property.
